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Smile DRS

Practitioners in the Art of Dentistry required a strategy. With an influx of new local residents, they needed to reposition themselves to attract new millennial patients.

Priding themselves on making their patients feel valued and understood, they required a relatable visual identity.

A balanced color palette of yellow, grey, and blue inspires clarity, trust, and positivity. A stylized wordmark effortlessly evokes a smile. 

Brand Strategy, Visual Identity, Copy Writing, Art Direction

 

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